Sales and Marketing

Sales and Marketing

Full Time
Chennai
Posted 11 months ago

web develope

Qualification: MBA – Mktg & Digital Mktg

Experience: 8 – 12 Years

Location: Bangalore

Company: CNTC India Projects Pvt. Ltd.

Job responsibilities

  • Responsible for assigned projects marketing related activities both ATL, BTL and Digital Marketing
  • Preparing Marketing Calendar for the assigned respective projects to meet the Enquiry Vs Site Visit Vs Sale
  • Take inputs from the sales & SBU Heads on Marketing Plans and analyze the viability of the same keeping past trends in view and roll out final Marketing plan post consultation with the Marketing Head.
  • Responsible for Look & Feel of the entire sales & Site office which includes required Branding, Collaterals & Visual Identity
  • Prepare & maintain Regular MIS of the respective projects assigned and share the same with Senior Management.
  • Maintain Weekly Prospects List post collecting the same from the Sales Head of the Respective Projects to be floated to the HO
  • Maintain Record of all the walk-ins at the projects irrespective of source , ensure the same is updated by the sales in the system provided
  • Meet Some Walk-in customers along with the sales and understand the customer behavior Patter & Requirements at the same time Measure how the sales team is effectively pitching the projects
  • Responsible for market study in & around the projects assigned and submit Reports on the same
  • Personally outcall the Visited customer and do the Customer Experience Calls
  • Developing Brand Strategy for the digital channels
  • Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns , Portals , Sms campaigns
  • Design, build and maintain social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests
  • Maintain the group Websites , create landing pages and optimize user experience and user Interface
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point on digital
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate and keep the company at the forefront of developments in digital marketing.
  • Devising strategies to drive online traffic to the company website , Track conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including paid search, SEO and PPC
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content and conversion of the company
  • Experience in setting up and optimizing Google Adwords & Display campaigns.
  • Other incidental challenges

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Job Features

Job CategoryIT Professional

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