Jobs

Qualification: MBA – Mktg & Digital Mktg

Experience: 8 – 12 Years

Location: Bangalore

Company: CNTC India Projects Pvt. Ltd.

Job responsibilities

• Responsible for assigned projects marketing related activities both ATL, BTL and Digital Marketing
• Preparing Marketing Calendar for the assigned respective projects to meet the Enquiry Vs Site Visit Vs Sale
• Take inputs from the sales & SBU Heads on Marketing Plans and analyze the viability of the same keeping past trends in view and roll out final Marketing plan post consultation with the Marketing Head.
• Responsible for Look & Feel of the entire sales & Site office which includes required Branding, Collaterals & Visual Identity
• Prepare & maintain Regular MIS of the respective projects assigned and share the same with Senior Management.
• Maintain Weekly Prospects List post collecting the same from the Sales Head of the Respective Projects to be floated to the HO
• Maintain Record of all the walk-ins at the projects irrespective of source , ensure the same is updated by the sales in the system provided
• Meet Some Walk-in customers along with the sales and understand the customer behavior Patter & Requirements at the same time Measure how the sales team is effectively pitching the projects
• Responsible for market study in & around the projects assigned and submit Reports on the same
• Personally outcall the Visited customer and do the Customer Experience Calls
• Developing Brand Strategy for the digital channels
• Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns , Portals , Sms campaigns
• Design, build and maintain social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests
• Maintain the group Websites , create landing pages and optimize user experience and user Interface
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point on digital
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate and keep the company at the forefront of developments in digital marketing.
• Devising strategies to drive online traffic to the company website , Track conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company
• Experience in setting up and optimizing Google Adwords & Display campaigns.
• Other incidental challenges

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